TARGET AUDIENCE
'JESUS IN LAREDO' is targeted to Faith Based and Hispanic Demos, with strong Mainstream crossover appeal. Faith Based and Hispanic demographics are attending films in larger numbers than ever before. In addition, we believe the film industry has under served both of these markets in terms of content.
We also believe that the story of 'JESUS IN LAREDO' will be well received by these markets, and will perform well in both the US Box Office and in DVD Sales. Below are a few interesting facts and figures about these emerging demographics.
FAITH BASED DEMOGRAPHIC
UNITED STATES RELIGIOUS DEMOGRAPHICS
Of the US Population, the following percentages represent how people identify their religious affiliations.
*Source: Pew Forum Report
• 79% Christian
• 16% Not Religious
• 5% Other Religions
UNITED STATES RELIGIOUS DEMOGRAPHICS
*Source: Pew Forum Report
• 135 Million US Citizens attend church on weekends 
• 18 Million US Citizens attend movies on weekends
Quotes
"Among the 25 top-grossing movies (2008), 14 of 25 had strong Christian, redemptive and moral content, and nearly all had at least some such content."
Ted Baehr - The Wall Street Journal
"My audience is about 50% Christian churchgoing. And, if I'm in the bible-belt, it's 90%."
Tyler Perry - Producer / Director
Lifetime Gross Box Office: $450,514,000
Average Box Office Per Film: $56,314,000
"What was the biggest grossing independent film in 2008? No, not Slumdog Millionaire. Not Milk. It was a movie you've probably never heard of. 'Fireproof', starring Kirk Cameron."
Barbara Bradley Hagerty - NPR
HISPANIC DEMOGRAPHIC
Hispanic Moviegoers buy 10.8 tickets per year compared to 7.9 for the general market.
Motion Picture Assoc. of America
Hispanics purchased 310 million tickets in 2008.
Motion Picture Assoc. of America
Hispanics are fastest growing demo in US.
Motion Picture Assoc. of America
Hispanics attend movies as a family more than other movie going demographics.
Motion Picture Assoc. of America